What changed in 2025?
Cookie consent enforcement has accelerated. The key areas regulators are focusing on:
1. Pre-ticked checkboxes are illegal
Enforcement has sharpened. Any pre-selected Accept state is non-compliant.
2. Reject All must be as easy as Accept All
A Reject All button must be as prominently displayed as Accept All.
3. Consent must be purpose-specific
Each purpose (analytics, advertising, personalisation) must be individually selectable.